“David, Goliath & l’IA”, episode 2 of 3
Les trois portes de la spirale
· 4-minute read· 2 pages· In French
An SME rarely collapses overnight: it slides. There are three doors into the spiral: waiting, cutting heads… or buying a chatbot. From Air Canada taken to tribunal over its bot to Klarna hiring again, the golden rule for placing an AI agent, and an exercise to start on Monday (in French).
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What you will find inside
- The attrition spiral in six steps, from “let’s see in two years” to a fire sale.
- The three doors: waiting, cutting heads, buying a chatbot.
- Air Canada before the tribunal, and Seddon’s failure demand: 80% of 1,200 calls.
- The golden rule for placing an AI agent, and an exercise to start on Monday (in French).
Who it is for
SME leaders considering AI, or who have already installed it.
« Une PME s’effondre rarement d’un coup. Elle glisse. »
The author
Manuel Gourmand
Founder of Phi-Lean · ENIM engineer · MSc Lean Enterprise, University of Buckingham
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