“David, Goliath & l’IA”, episode 3 of 3
La fronde de David
· 5-minute read· 2 pages· In French
There is a way out, and it costs little money, only thinking. The five-step method (listen, look, repair, aim, give back) that lets a 40-person SME do what IKEA did, and how a knife-maker from Thiers can find customers as far away as Japan (in French).
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What you will find inside
- The real obstacle is not money: in 2025, 55% of large European companies used AI, against 17% of small ones.
- The five-step method: listen, look, repair, aim, give back.
- The case of a 40-person kitchen retailer facing IKEA’s remote advisers.
- How a knife-maker from Thiers can find customers as far away as Japan (in French).
Who it is for
SME leaders who want to act, one flow at a time.
« L’outil ne coûte presque rien. Ce qui coûte, c’est la discipline pour bien s’en servir. »
The author
Manuel Gourmand
Founder of Phi-Lean · ENIM engineer · MSc Lean Enterprise, University of Buckingham
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