PaperCahiers d’excellence opérationnelle n° 1
La spirale d’attrition systémique
Quand les géants apprennent la proximité : comment l’intelligence artificielle menace le dernier avantage des PME
· 29 pages· In French
SMEs have always lost the price war; they survive on proximity. AI now lets the giants simulate that proximity at scale. Revisiting past revolutions (PCs, robotisation, ERP, the Internet), Manuel Gourmand shows why SMEs that wait slide into an attrition spiral, which doors lead into it, and the five-step Lean AI roadmap out. French edition of The Systemic Attrition Spiral.
What you will find inside
- Why the AI threat to SMEs is proximity, not cost.
- The double squeeze, and what AI can and cannot copy of your customer relationships.
- The third door: AI that manufactures failure demand.
- The cost of waiting, and the view from China.
- The five-step Lean AI roadmap, and what to do with the people it frees up (in French).
Who it is for
Leaders of SMEs and mid-caps in any sector, and their advisers.
« Le logiciel ne coûte presque rien. La discipline nécessaire pour bien le mettre en œuvre, elle, est ce qui coûte : pas en argent, mais en réflexion. »
The author
Manuel Gourmand
Founder of Phi-Lean · ENIM engineer · MSc Lean Enterprise, University of Buckingham
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